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Our Story

Launched in 2020, Jasmine and Alaia is a luxury clothing brand for kids, with the sole motive to offer an unparalleled shopping experience to young women, new parents and children. The label offers unique, handcrafted and sustainable apparels, as well as accessories of the finest quality. Our designs are sophisticated, fresh and exciting. The young team of designers at Jasmine and Alaia follow three standard rules - class, comfort and quality.

A dynamic entrepreneur, a couture connoisseur and a multitasking mother, Jasmine Kapany Bhatia is the young and effervescent founder of the label - Jasmine and Alaia.

They say, “necessity is the mother of invention” and so has been the case for Jasmine. Soon after the birth of her daughter - Alaia, Jasmine felt that there was a longing for Voguish clothing in the Indian market. After failing to find anything special for herself and Alaia, on Alaia’s first birthday, Jasmine took cognizance of this massive opportunity to venture into this space, and then launched 'Jasmine and Alaia'.

Armed with a robust background in the garment industry, our designer has always laid high emphasis on curating looks that are intricate and unique.

We create aesthetically pleasing yet comfortable outfits that distinctively set us apart from the norm. We prioritize customer satisfaction and create trending styles with impeccable quality above everything.

At Jasmine and Alaia, we promise to transform every ordinary moment into a magical and stylish one. With some embellishment here and ruffles there, our non-conformist designs will make you pick aww-some styles every single day!